1. SHARE

Sales and marketing content is only as valuable as its distribution.

The more documents, images, or videos, the more richly informed the professional. There are various stages in the development of a product or service. All sales, marketing, and manufacturing content exists to support this development. Keep, upload, and store this content to the appropriate UPC, manufacturing code, or product name. Make content available through one platform. Every file now has a home and can be utilized in the field to help service product sales, marketing, and manufacturing. CONTACT US.

2. CREATE

It all starts with creative.

Goods and services demand effective sales and marketing content. It can be a scribble on a notepad, a CAD drawing, or a professional message from a cell phone video camera. Nothing makes product come to life better than a great press piece, snazzy sizzle reel, or thorough tear sheet. Make great content to support great goods and services. CONTACT US.

3. GATHER

Store all your content in one place.

Sales and marketing content can be found in file cabinets, design binders, and shared drives across many departments. Take the time to gather and talk between departments for a robust mobile content system. All departments equally invest time in product, services, and supporting content. Gather departmental support to ensure that all sales, marketing, and manufacturing content is equally distributed and shared. CONTACT US.

4. COMPLETE

Complete sales and marketing content generates higher ROI.

Empty data fields do not help the end user. Complete all required fields to ensure the best user experience. The search and scan features work best when documents, images, and videos are properly indexed with complete UPCs, EANs, and manufacturer codes. Maintain an effective and efficient system by completing every field. CONTACT US.

5. UPDATE

Keep sales and marketing content up-to-date and current.

Nothing is more detrimental than working from the wrong document. Ensure that every professional and third party partner is working from the most current version by updating files. CONTACT US.

6. ALL FOR ONE AND ONE FOR ALL

Having any content is better than having no product content.

Not every product has a video, but most brands have a video. It is best to assign this content to all products or services than none. Content is valuable when seen and recognized. Index general branded content to all products and services for maximum ROI. CONTACT US.

7. SIZE

Keep files the appropriate size for the format.

Sales and marketing content files come in a variety of sizes. However, few have the patience to wait for large files to download. Keep file sizes appropriate and low. Most mobile devices have small screens so even low resolution files are sufficient. Certain file formats are more mobile friendly than others, so utilize the power of universal formats like PDF when possible. CONTACT US.

8. CHAMPION

Use, update, and repeat the mobile content experience.

Share with professional colleagues, third party vendors, retailers, and international partners. Encourage headquarters to use and invest more in the distribution of sales and marketing content. Have an idea or comment on how to make SkuRun better? CONTACT US.