WHY SKU RUN?

Sku Run mobilizes sales and marketing content.

The business environment is more efficient, content driven, and mobile than ever before. Organizations transact in real-time via dynamic content and pricing, yet these are often communicated through email or haphazard calls. A fortune is spent on content production yet little is invested in its distribution.

Sku Run organizes, indexes, and distributes sales, marketing, and manufacturing content to mobile devices in real-time so that professionals can leverage it 24/7.

ROI:

Entire industries exist to create content that supports sellers, agents, and brokers. These assets come in a variety of formats: catalogs, reams of paper, flash drives, video discs, or binders. What is the return on investment of this content? Do professionals watch the video? How often is one page viewed versus another? Does the flash drive travel well? Why is sales, marketing, and manufacturing content not upheld to the same metrics and analytics that make other assets thrive?  It should be. CONTACT US.

MOBILE:

Business often happens outside of offices and hard drives. Yet sales, marketing, and manufacturing content created to increase business is fundamentally immobile.

Currently, professionals are tethered to their desks resulting in missed opportunities. Mobilized content untethers professionals from their desks.

Businesses should encourage teams to be away from headquarters. Today, every professional has either a smartphone or tablet device. What if catalogs, reams of paper, flash drives, video discs, or binders were mobile? What if professionals in the field could be kept up-to-date in real-time? How much business lift would there be if all professionals and third party partners had access to entire sales and marketing content libraries? Find out now. CONTACT US.

PRODUCT:

Questions that impair business are usually product related. When it comes to B2B solutions, customer relationship management is usually the focus. The field is rarely equipped with a mobile management solution that focuses on product.

Every product has an associated name or UPC (universal product code). Why not match sales, marketing, and manufacturing content to the relevant product name or UPC? How would supply chains and operations benefit from transparent and real-time product updates? Would product knowledge retention improve with retail access to manufacturers’ content APIs? We believe so. CONTACT US.